H&M Times Square
Interior and Exterior Digital DisplaysConstructed and Opened Fall of 2014Exterior DisplaysLED Manufaturer: BarcoModel: TF10 Outdoor LED TileResolution: 10.2mm pixel pitchBrightness: 6,500 nits outdoor LED tile Raster:Center large display – 1600 x 1296 pixelsLower displays – 880 x 648 pixels eachHead End System: SHOW+TELLContent Operations: SHOW+TELLIndoor Escalator Display24.5’H x 19'WV4e - 4.5mm pixel pitch1,700 nits indoor LED displaySHOW+TELL Note:Be sure to check out the Interactive Runway on the mezzanine - guests walk the runway, strike a pose, and are sent an alert for their picture showing up on the exterior LED display.Content: Non-advertising content - H&M Branding / Marketing only
New Years Eve Ball (top of building)
About the New Year's Eve BallEach year, millions of eyes from all over the world are focused on the sparkling Waterford Crystal Times Square New Year's Eve Ball. At 11:59 p.m., the Ball begins its descent as millions of voices unite to count down the final seconds of the year, and celebrate the beginning of a new year full of hopes, challenges, changes and dreams.Ball Fun FactsThe Ball is a geodesic sphere, 12 feet in diameter, and weighs 11,875 pounds. The Ball is covered with a total of 2,688 Waterford Crystal triangles that vary in size, and range in length from 4 ¾ inches to 5 ¾ inches per side. For Times Square 2016, 288 of the Waterford triangles introduce the new Gift of Wonder design composed by a faceted starburst inspiring our sense of wonder that nourishes the seeds of knowledge and achievement. Last year's Gift of Fortitude design utilized diamond cuts on either side of a crystal pillar to represent the inner attributes of resolve, courage and spirit necessary to triumph over adversity. The remaining 2,112 crystal triangles feature the Gift of Imaginationdesign with a series of intricate wedge cuts that are mirrored reflections of each other inspiring our imagination. The 2,688 Waterford Crystal triangles are bolted to 672 LED modules which are attached to the aluminum frame of the Ball. The Ball is illuminated by 32,256 Philips Luxeon Rebel LEDs (light emitting diodes). Each LED module contains 48 Philips Luxeon Rebel LEDs - 12 red, 12 blue, 12 green, and 12 white for a total of 8,064 of each color. The Ball is capable of displaying a palette of more than 16 million vibrant colors and billions of patterns that create a spectacular kaleidoscope effect atop One Times Square.
Chase Bank
At its' launch, SHOW+TELL worked with the Chase team to develop the brand and creative strategy for this unique display.Current Version Installed: 2016Mfr: DaktronicsCurved LED display 26' x 134'Resolution: 10mm756 x 3,996 pixelsContent Notes:Chase Branding - no 3rd party adsDesign NoteBecause of unique signtlines, viewers often only see half of the display. Content design must ensure that the message is understandable from either POV. Sometimes that means 'doubling up' on the message or logos, something that would never be done on a flat medium.
Microsoft Cube
Custom cube design consisting of three square faces, about 26’ x 26’ each, designed to appear as if it’s hanging over the edge of 11 Times Square. Mainly used for Microsoft branding and product messaging.LED Mfr: Sansi North AmericaS|VideoTM 16 mm SMD Exterior (SV-o16N-SMD)16 mm, 3 screenseach 496 x 496 pixels26’ x 26’
Thomson Reuters Display
The Thomson Reuters display is one of the most iconic screens in Times Square. Spanning 23 stories the 7 separate displays feature a mix of LED displays with different pixel pitch. Interesting to note - the tall vertical piece is lower resolution (25mm) than the pieces nearer the street, though because of distance, it is visually difficult to perceive the resolution difference.Installed 2001LED Manufacturer:MitsubishiSeven screens of various sizes on the corner and sides of the building25mm (2,064 x 160)10mm (1408 x 832)10mm (704 x 480)10mm (704 x 512)10mm (704 x 256)10mm (704 x 320)10mm (992 x 1088)Content ProgrammingA mix of Reuters news and 3rd party advertisers
NASDAQ Display
Installed: (updated) 2015LED Mfr: Panasonic2336 h x 1832 w (pixels)Typically, the display shows content related to the opening and closing bell for the NASDAQ market. Otherwise, it is sold (advertising) and operated in conjunction with the Thomson Reuters Display across the street. Design NoteNotice how the custom content designs usually have to take into account the missing sections of displays where the windows are. Some content creations overcome this challenge better than others.
Revlon Screen
The "Global Love Beacon," interacts with Times Square audiences via a jumbo "kiss cam." Interactive content prompts viewers to share their "love moment" photos for a chance to have them appear on the big screen. Fans from around the world can play along too by sharing their photos and messages 24/7 at #LOVEISON or at www.revlon.com/loveison.Mfr: Daktronics36-feet high by 85-feet wide - 10 mm resolutionContent is a combination of Revlon branded messaging and the live Kiss Cam
ABC SuperSign - Times Square Studios
ABC's hub of broadcasting, news, & entertainment is being upgraded with a new state-of-the-art media façade. First installed in 1999, this was the world's first LED display with positive and negative radiuses.At the beginning, SHOW+TELL was a formative part of the design team for the original concept and the head end control system, seamlessly integrating digital signage with live broadcast operations. Note the curves of the display - there are intricate design challenges to making sure the graphics and video are cohesive from multiple angles of Times Square. LED Mfr: D3Model: XVIEW - XV10-SMDResolution: 10mm - 988x3880 pixelsContent Notes:Mix of ABC/Disney branded content and 3rd party ads.
American Eagle
Almost 15,000 square feet in size, including a soaring 25-story LED tower and 12-faceted assemblage of LED panels.Installed 2009Mfr: BarcoExterior:Model: TF-20 LED Panels Resolution: 20mm Almost 3.3 million pixelsInside:Barco Olite 612 Modules21 x Barco NSL-46 LCD MonitorsContent Notes:Mix of American Eagle Branding/Advertising and 3rd Party Advertising
LG Display
LG Times Square was completed in April 2016 and covers more than 3,500 square feet. The 47-foot by 80-foot video display is the third installation Daktronics has completed for LG. The display features Daktronics patented city louver that competes with direct sunlight to provide exceptional contrast while maintaining superior viewing angles with passersby on the streets of a city looking up at the display. Tech Specs:Installed: 2016Daktronics 10mm Outdoor SMD LED Video Technology 10mm Curved1,404 x 2,142 pixels47’ x 80’
Marriott Marquis Display
At 78' x 330', this is one of the the world's largest LED Video Displays. The specially designed louvers allow the screen to be seen from the sidewalk underneath the display, which was a key factor in the customer selecting Mitsubishi Electric for this project. Installed: 2014LED Mfr: MitsubishiAVL-ODT10 with Real Black LED Technology. Seamless-design display on three sides of the building. 10mm (2,368 x 10,048 pixels)Content notes:A mix of branded content and 3rd party advertisers.
Forever 21
The facade of the store has a mixed resolution LED display totaling nearly 1,400 sq feet in size. Additionally an HD camera facing Times Square captures images of crowds in front of the store.Installed: 2010LED Mfr: D3 8mm LED1,160px x 1,760px and10mm LED 480px x 1,056px Content Agency: Space 150
Express Times Square Spectacular
This incredible display consists of 8 integrated screens and approximately 8,500 sq ft of LED canvas. At the time of installation, it was the highest-resolution LED video display in Times Square.SHOW+TELL currently operates the displays for EXPRESS including content management, advertising coordination and special event management like New Years Eve. Installed 2013Mfr: Sansi North AmericaExterior Dispalys:Model: S|VideoTM 10 mm SMD (SV-o10N-SMD)Pixel Pitch: 10mm Brightness: 6,500 nits Total 7,998,912 pixels2nd floor Interior LED Display:Mfr: D32.5mm LED1320px x 640pxContent notes:Mix of EXPRESS Branded content and 3rd party ads.
20 Times Square (Coming Soon) - 701 7th Ave
Future mixed use space:Five Star Marriott EDITION Hotel NFL Retail Space Giant LED Display Extensive Food and BeverageFull article here.
Morgan Stanley
Morgan Stanley’s new super LED video system modernized the financial services corporation’s appearance without any actual building renovation. With more than 6 million pixels, 12 million LEDs and 281 trillion colors, the digital displays show content featuring people, insights and data visualization snapshots from financial markets throughout the world.Content note:Beautiful graphics and visualizations by Framestore and Bloomberg internal creative agencyInstalled:2015LED Mfr: Daktronics10mm & 16mm Outdoor SMD16mm LED ribbon display (Qty. 2) 220 x 2,838 pixels 13’5” x 155’0”16mm LED ribbon display154 x 2,838 pixels 9’6” x 155’0”16mm LED upper side display (Qty. 2) 1,078 x 594 pixels 59’0” x 33’0”10mm LED barrel display (Qty. 2) 1,332 x 1,116 pixels 45’0” x 38’0”Number of LEDs: Approx. 12 million | Number of Pixels: Approx. 6 million
M&M's World Displays
M&M's® has 2 exterior LED displays at their flagship store in Times Square. SHOW+TELL designed and created the iconic video imagery for the M&Ms Brand. In early 2016, ten years after the initial install, D3 was recommissioned to perform an LED module refresh. Two Exterior Displays face 7th Ave and BroadwayTech Specs:LED Mfr: D3Model: XVIEW - XV12-SMD 12mmReolution: 1,568 x 1,216 pixels and 832px x 800px
LINK NYC
Multifunctional phone booth replacements with 2 55" digital displays, WiFi, and tablet. Plans to deploy 7,500 across New York city.LinkNYC is an infrastructure project designed to create a network to cover New York City with free Wi-Fi service. The plan was announced by the mayor's office on November 17, 2014, and the installation of the first kiosks, or "Links," started in late 2015. The Links replace the city's network of 9,000 to 13,000 payphones, a contract for which expired in October 2014. In 2014, the was awarded to the CityBridge consortium, which comprises Qualcomm, Titan, Control Group, and Comark.The project brings free, encrypted, gigabit wireless internet coverage to the five boroughs by converting old payphones into Wi-Fi hotspots where free phone calls could also be made. There will be 7,500 Links installed in the New York metropolitan area, making the system the world's fastest and most expansive. Update Sept 2016:Web surfing is currently disabled due to some naughty local users!Installed: Starting 2015 (ongoing)Mfr: IntersectionOutdoor rated 55" LCD displays. 10" tablet.
New World Stages
New World Stages is a five-theater, Off-Broadway performing arts complex in New York's theatre district. They were looking for a way to liven up the lobby, creating an impactful work of art to draw people inside. SHOW+TELL created an artistic array of Mosaic architectural diplaysfeaturing Planar "ERO" bonded glass technology to protect their investment.Technology Design Show+TellDisplay Manufacturer:Planar Mosaic Architectural displaysA combination of AD22 "Salvador"AD46 "Pablo" and AD55 "Vincent" monitors(4) AD22 22" square LCDs plus(6) AD55 55" rectangle LCDsEach display has bonded glass.Total array is approx. 12' x 9' and has 16,128,000 pixelsDisplay System PlatformOmnivex Moxie
Hearst Live
HearstLive, a new multimedia installation that displaya curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas.More than 1,300 custom-engineered LED modules (or 7 million individual LEDs) installed behind the windows of Hearst Tower's street-level retail space. HearstLive is powered by Sedna digital signage software.Every day, a team of dedicated Hearst editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features, magazines, live news from local TV stations and newspapers, social media feeds and videos from A+E Networks, ESPN, Vice and BuzzFeed. Content will be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also have the option do live updates if there is breaking news.Installed 2016 - Activate the Space
Lincoln Center
The outdoor experience that surrounds Lincoln Center for the Performing Arts is a dynamic and physical reflection of the cultural and creative personality of the world renowned Arts Institution. Part of the project envisioned by lead architect Diller Scofidio Renfro is a network of digital video, LED text displays, and touchscreen kiosks installed among the performance halls and public spaces. SHOW+TELL helped to conceive and ideate a display technology strategy that enables Lincoln Center’s 12 performing arts organizations to promote their current performances and future programs in ways never before available, utilizing the power of digital video and animations. Additional interactive screen provide way-finding information to users on demand.
New York Historical Society
When visitors enter the New York Historical Society Museum and Library they feel like they are in the presence of, and perhaps even a part of history. A Planar video wall showcases traditional artwork in a unique, interactive manner, creating a memorable experience for visitors to the iconic facility. As a stationary image of select paintings appear on the video wall, visitors standing in front of the video wall can hear sounds and the image begins to move as the image comes to live – depicting historical event with modern technology for a fun and dynamic experience for visitors.Planar Video Wall5x2 Clarity matrix LCD Video Wall System with full HD resolution per display
Microsoft Store
LED Mfr: Silicon Core3rd floor, outward facing, 2.6mm LED, 39'4"W x 24'H
UNIQLO 5th Avenue
For UNIQLO Fifth Avenue, the largest single retailer on Manhattan's prestigious Fifth Avenue, D3 designed custom LED digital displays for the store’s glass elevators and six windows that face West 53rd Street, as well as a unique LED “tunnel ticker” display for a sales room located on the second floor of the 89,000 sq. ft. retail space.Installed 2011LED Mfr: D3Outdoor 12mmOutdoor 20mm (2) Displays, 16px x 272px,(2) Displays, 16px x 464px,(4) Displays, 182px x 130px,(6) Displays, 27px x 672px,(6) Displays, 182px x 182px
Hollister
Hollister's brand is all about Southern California—big waves, surf, sun, and hanging out at the pier. The store has a custom audio-visual system with 179, 46" LCD displays to show a live video feed from Huntington Beach, a beach in Southern California, across the storefront's 169 glass windows. The video is accompanied by an audio sound track of ocean waves crashing on the shoreline. The effect is provides a strong contrast of natural imagery against the concrete and steel of New York's Fifth Avenue.Installed 2010Tech Specs:169 x 46" LCD Displays2x Christie Spyder ProcessorsContent:Live video feed from Pacific ocean. Close to 4K total resolution
Oakley Store
The installation features 27 LCD screens on an angled cascade running the length of the ceiling. This design allows both separate screen and full-canvas display. The design is also intended to draw customers forward into the retail space.
Adidas Brand Center
From Business Insider:Adidas has opened a brand-new sprawling home for its offerings in New York City, just a few blocks from Times Square on 5th Ave.The global flagship is four floors, including a lower level, and measures 45,000 square feet. That makes it the German sportswear giant's largest store in the world at 46th at 5th.The store features a design the company calls its "stadium retail concept" that takes inspiration from U.S. high school sports stadiums. To that end, the entrance to the store mimics the tunnels athletes typically walk through to get to the field, and between the first and second level, high school-style bleachers are set up overlooking 5th Ave and shoppers can watch either the street scene below or live games on the TVs.Other features in the store include a stall selling juices and snacks, a personal fitness consultation area, and a customization area for both shoes and clothing. The store has "locker rooms" to try on product, and areas called "The Turf" and "The Track" to test out product before purchase.
Macy's Herald Square
The flagship store that stretches over an entire block in the heart of New York City, houses 10 ½ levels of the latest fashions for you and your home, and has recently made some impressive modern updates, utilizing the latest in technology.Incorporating digital media into their store provides a vibrant new look and offers an exciting shopping experience and environment. To achieve their vision, Macy's turned to Creative Realities to help design, plan and implement.When looking for a provider of high resolution digital products and an experienced team who can offer ideas and solutions, they turned to GableVision. Offered by GableSigns, the GableVision brand encompasses a unique blend of technology, digital components, and digital marketing artistry.As you walk through the main entrance, you are welcomed by a large custom digital video archway that showcases dynamic content and messages with animated graphics.Throughout the store you will find colorful platforms and backdrops of high resolution LED’s that are used as accents for showcasing mannequin exhibits and other digital displays. Featured in the shoe department is a full digital wall showcasing a variety of content from backdrop colors to full, larger-than-life graphics.By infusing digital technology into their store, Macy’s sets the bar for the future retail environment as they build on the tradition and heritage of their past.DesignerCreative Realities | GableVision ProductVisionPRO 6 Modular | VisionPRO 13 Curtain
7th Ave Displays
No particular display to note here, but rather an intereting area of town that feels like an emerging Times Square "West".
Nike Display
Located on a popular avenue where a multitude of retail stores are located, this display offers high-visibility to thousands of shoppers daily, helping to influence and bring the Nike brand name top-of-mind.Installed: 2013LED Mfr: Barco3 sided billboard 10.2mm, 1120 x 2088 pixels
Madison Square Garden
35 individual LED displays inside and outside of the world famous venue. Daktronics SMD LED. 35 Total LED Video Displays. Centerhung, Court Level, Fascia, Concourse and outdoor marquee video displays. Display specifications vary.Installed: 2015LED Mfr: Daktronics
Nike Soho
From Business Insider:Nike is reimagining its retail experience. New York City's Soho neighborhood is where the brand is making its stand, with a 55,000-square-foot store spread across five floors in a newly constructed building. But what makes this store different from Nike's other retail outlets in the city?Chief among them are what Nike is calling "immersive experiences." If you ever wanted to do a layup in a pair of Jordans before dropping some cash on them, now you can. Cameras in the store track your movements and progress in these experiences and upload it to the Nike+ app. The store is completely connected, intended to bridge the gap between digital and brick and mortar. Not only will it know your stride and the last time you got on the store's treadmill, it will know which shoes you tried on last time, too.A guided sales team will take time to be with you one-on-one for up to an hour, whether you're trying on running shoes or shooting baskets."We see [the store] as the global debut of the future of sport retail, and we see Soho as the start," Heidi O'Neill, Nike's president of direct to consumer initiatives, told Business Insider.The store, which opens for business November 18, comes at a pivotal time for Nike, which is running into problems with select parts of its third-party retail business and is shifting focus to its steadily growing direct-to-consumer division. Nike is hoping that it can take this store concept and apply it, either as a whole or in part, to other areas around the country.
Samsung 837
Visit Samsung’s epic first-of-its kind cultutal destination, digital playground and marketing center of excellence in the heart of the trendy Meatpacking District. Get hands on time with Samsung’s VR Gear, a Virtual Reality product offering, as well as their showcase of the latest in digital technology products. Samsung 837 features a theater Space, video and audio control rooms, a studio control room, VR Tunnel, zoned audio system, and an outdoor terrace space, among other attractions. The systems are interconnected via a central machine room with audio, video, and data connectivity.The centerpiece of the theater space features a three-story video wall comprised of 96, 55” Samsung Displays, providing an incredible mix of content that can be programmed together or in segments. Multiple 4K cameras and other sources feed “The Screen” for a unique viewing experience. The Event theater space theater space is also equipped with a concert quality audio system, complete with Dolby Atmos surround and front of house mixing. When used in conjunction with the video and audio control rooms, the space also supports a wide range of live and streaming productions for distribution and/or editing. The studio control room is utilized for small scale radio-style web streaming productions and day-to-day control of media. The VR Tunnel area features multiple edge-blended video projectors providing an immersive experience that has to be seen to believe.
REBECCA MINKOFF
The mirror in the fitting room of Rebecca Minkoff’s SoHo store doubles as a personal shopping assistant, inviting shoppers to reflect (in every sense of the word) on which designer handbag suits their taste. A touchscreen display suggests alternative designs and colors. Shoppers can flip through their options, make a purchase or even adjust the mood lighting.“You can come in here and be completely anonymous, or you can get VIP treatment,” Minkoff told TIME in an in-depth profile of the futuristic touchscreens. The mirrors are powered by inventory management software from eBay. Users can see precisely what the store has in stock, rather than ask an assistant to go rifling through inventory “in back.”According to eBay, each of the four Minkoff stores will feature new tech features developed by eBay’s innovation team, including:• Check-in upon arrival: Through the Rebecca Minkoff mobile app, a shopper will be able to check-in to the store upon arrival which prompts their personal profile to be carried across Rebecca Minkoff store channels – helping store associates provide a more personal, customized experience.• Connected Glass shopping wall: A mirrored, physical manifestation of Rebecca Minkoff digital content. A shopper can select “send to my room” to initiate a 1:1 styling session.• Interactive fitting rooms: A touch screen mirror recognizes items in the room, identifying other sizes and colors that are available in the store. If the shopper needs a different size, a simple touch of the mirror submits the request to a store associate. The ubiquity of mobile devices, and the fact that both shoppers and in-store associates have access to them, will also help the Connected Store engage shoppers.• The Rebecca Minkoff mobile app: Just launched on iTunes, Minkoff’s first app will play a vital role in the Connected Store, offering “Beautiful, streamlined e-commerce experiences; social integration; real-time shopping option updates that store associates can share with shoppers.”
One World Trade Center
One World Trade CenterSKY POD ELEVATOR – As you ride to the top of the One World Trade Center, you watch over 500 years of New York city evolution in under 60 seconds. This breathtaking ascension uses floor-to-ceiling Samsung Professional ME75C displays integrated by Electrosonic to surround you with an immersive virtual time-lapse unlike anything you’ve ever seen.Show DesignThe show was designed and produced by the Hettema Group of Pasadena, Calif., and Blur Studio of Culver City, Calif.Manufacturer: SamsungInstallation: ElectrosonicTechnology: Samsung Professional Display - ME75CTech specs - 9 ME75C (75” – 1920x1080) per elevator
Fulton Street Station
New York’s first fully digital transit hub, the Fulton Center, has opened to the public featuring the MTA’s largest place-based digital out-of-home network to date with more than 50 state-of-the-art digital signage screens. According to the MTA, more than 300,000 commuters will pass through the Fulton Center each day.Installed: 2015Retail Developer / Advertising Partner:Westfield Brand VenturesLED Mfr: ANC
Oculus - WTC
300,000 commuters travel through the center on a daily basis and nearly 15 million travelers are expected to visit the area annually from by 2017. The unique digital landscape inside Westfield World Trade Center brings viewers up close to grand-scale LED technology and impactful visual displays in an architecturally stunning setting that will leave a lasting impression on all consumers.Opened: 2017LED Display Mfr: ANC/Lighthouse 4.0mm Indoor LED modules15.45mm Indoor LED Bars19 screens: 13 - 4mm, 660x600 pixels1 - 4mm, 21,360x7201 - 4mm, 1380x4802 - 4mm, 2280x4801 - 4mm, 2280x9601 - 15mm bar product, 1456x112**Special Honorable Mention Point-of-Interest!While you are here, go to the Apple Store and check out their LED display. (lower floor). The display is ~1mm resolution, absolutely gourgeous and the content get especially high marks. Notice how it doesn't scream "watch me", but rather enhances the space with it's subtle and beautiful movment via collages of Apple products. Very nicely done.
