The building's first tenant, The Flower Shop, opened its doors in November 1938, operated by the Miller Brothers, Herbert W. Miller and Leonard I. Miller. Prior to moving here, the Millers had been in business for 20 years at 11 W. Piccadilly Street (inside the Hotel Jack). Their florist business was the oldest of its kind in the Shenandoah Valley, with flowers sourced from their 18,000-square-foot greenhouse on Martinsburg Pike.
Designed to be the most modern florist shop in Virginia at the time, 39 E. Piccadilly featured:
- A polished black vitrolite façade
- Large oval mirrors in the showroom
- An interior color scheme of cream and dark green (which inspired the building’s current green accents)
- A walk-in cooler with a Jamison C.S. Door Co. heavy-duty wooden door from Hagerstown, Maryland (still present today)
- A rear greenhouse added shortly after opening (which still exists)
Construction was handled by Howard Shockey & Son, with interior details provided by local businesses:
- Armstrong flooring from The House Furnishing Shop
- Iron Fireman coal burner installed by Miller & Anderson Plumbing & Heating
- Signage and lighting by Southern Neon Sign Service of Harrisonburg
The Miller Family Legacy and Transition
After Herbert Miller’s passing, the shop was inherited by his son, William (Bill) H. Miller, who found himself unexpectedly running the family business while managing his parents' medical debts. Meanwhile, his sister Jean used her inheritance to study art abroad, selling the family home on Cork Street, which was later demolished for a hospital parking lot.
In 1977, Gilda O. Lemley took over the business with Eva D. Conner and continued to operate The Flower Shop for 36 years, until it closed on October 31, 2013.